Route 66 heritage wholesale

Apparel & Gifts for the Mother Road

Double Six Trading Co. designs Route 66–inspired apparel and gifts for independent retailers — not direct-to-consumer. From our small shop in Conchas Dam, New Mexico, we supply curated lines that feel like they belong on your stretch of road.

Built for brick-and-mortar Route 66 shops All-over-print tees, heritage art, and giftable hardgoods
View wholesale overview ↗ Preview the artwork ◎
We do not sell direct online — we exist to support our retail partners along the road.
Our story

Born on the quiet shoulder of 66

Double Six Trading Co. is a Route 66–focused studio and wholesale supplier. We build product lines that honor the road’s history without feeling like generic tourist stock.

We’re based in a small community near Conchas Lake in eastern New Mexico — close enough to the Mother Road to feel it every day, far enough away to see the whole picture.

Every design starts with a simple question: would this feel at home in a well-loved Route 66 shop? If it doesn’t, it doesn’t ship.

Independent-retailer focused Route 66 heritage storytelling Original, legal-safe artwork AOP production-ready files
  • No direct-to-consumer storefront. We are not trying to undercut our retailers online. Our job is to make your shelves more interesting — not compete with them.
  • Original Double Six artwork only. We avoid real trademarks, logos, and 1:1 replicas so you can sell with confidence.
  • Designed with small towns in mind. From Tucumcari and Gallup to Seligman and beyond, we’re thinking about how your particular stretch of 66 feels.
Collections

Built as series, not one-offs

Our artwork is organized into collectible series so your customers can discover, revisit, and keep building their own Route 66 story over time.

Core series
Salvage Series
Rescued Americana — reimagined license plates, roadside fragments, and objects that feel like they were pulled from an old garage or barn and given a second life.
All-over-print tees Layered “found object” feel
Perfect for shops that lean into patina, rust, and stories you can hold in your hand.
Night collection
Night Moves
Dream-state neon, desert skies, and after-dark Americana that looks at home under real neon.
Low-light palettes True AOP canvas
Built for night-owl travelers and shops that glow when the sun drops.
Landscape / heritage
Spirit of the Land
Wide skies, long horizons, and the quiet, older story of the land that cradles the highway.
Atmospheric landscapes Muted heritage palettes
Ideal for visitors who come for the views as much as the road itself.
Wildlife
Wildlife of the Mother Road
State-by-state animals interpreted through vintage travel-poster language.
State-based back panels Family-friendly tone
Strong for nature centers, state parks, and family-oriented stops along 66.
Wholesale only

How we work with retailers

We are a small Route 66 studio, not a mass manufacturer. That lets us stay close to the work and closer to the shops we serve.

Our goal is simple: make it easy for you to test Double Six on your shelves, and even easier to reorder once you see it move.

  • Wholesale-only model. No direct online shop competing with your store.
  • Route-ready margins. Pricing structured so both sides can win.
  • Small-town friendly. Starter packs tailored to realistic tourist seasons.

We currently work with Route 66–oriented retailers, trading posts, museums, parks, and visitor centers. If you’re not sure you’re a fit, ask — if your customers talk about the Mother Road, we’re listening.

Route 66 gift shops Independent trading posts Museums & visitor centers Regional outfitters
Step 1
Request wholesale access
Use our wholesale contact form to introduce your shop and location. We’ll reply with current linesheets, starter pack options, and any town-by-town notes we’ve already developed.
Form: Use the wholesale contact form in the Contact section below.
Step 2
Pick your first assortment
Choose from curated starter packs or build your own from our core series. We can advise on mix and depth based on your town, traffic, and space.
Mix AOP tees, small hardgoods, and a few “wow” pieces to build a story.
Step 3
Reorder with context
Once you see what sells, we treat your store as a living project. Reorders can refine sizes, colorways, and series emphasis as we learn your crowd together.
We’d rather be a long-term part of your assortment than a one-season novelty.
Ask about terms & starter packs ✉
Contact

Get in touch

Ready to talk through your Route 66 assortment, or just want to see if Double Six is a fit? Send a note with your town, shop name, and a quick sense of your customers.

Retailer inquiries

Email: [email protected]

What to include:
• Shop name and city
• Your stretch of Route 66 (or nearby corridor)
• What you currently sell that does well with travelers
• Whether you’re interested in apparel, hardgoods, or both

Or, use the wholesale contact form below and we’ll reply by email with details.

Location:
Conchas Dam, New Mexico — a quiet corner of the high plains that keeps us close to the land, the sky, and the long road.

Instagram:
@doublesixtradingco

We’re often in production, so email is the surest way to reach us. We do our best to respond promptly, especially during ordering season.